Diversity Your Services Mix.

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If you want to remain in business, you will have to diversify the services that you will offer your customers. For example, if you offer skate sharpening only, you will need to consider offering a complimentary service such as Profiling. I tell my customers that profiling their skates is as important as finding the correct radius of hollow—they compliment each other.

Also, selecting the most profitable Retail items to stock in your shop is tricky: Market Trends are shifting year to year. What is hot one year, is cold the next year.

Here is a call to every Member of SSU: we need to work together to identify what is selling in our shops, what are the profit margins, do we have a reliable distributor that will deliver our orders on time; what do our customers want?

Howie’s Hockey Tape is a big seller in my shop. I only stock LS2 & LS3 Edge Blades in my shop due to the ubiquity of the Bauer Brand. I am specializing in Bauer products which leads to another opportunity to retrofit a customers older skates with the Tuuk Quikrelease Holders ( something I haven’t done yet, but I will consider it over the summer).

Lastly, the new Sparx Home Sharpener is set to launch in April. Their YouTube Channel has over 90,000 views, so we need to understand that they will be our competition. What do we offer our customers that will bring them back to our Shops? Do we have something unique that the other Stores/Shops don’t  ie, do we have products that are out of the mainstream? Do we need to focus on online sales or affiliate marketing eg. Amazon.ca. Why do our customers like our service? What do they dislike about our Service? How do we keep our customers loyal or is there such a thing?

I would consider diversifying your Services & Marketing Mix to stay current and viable into the future. I always appreciate your comments and your input.

David Carlson/Karlsson

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